diff --git a/google-chrome/files/google-chrome-incognito.sh b/google-chrome/files/google-chrome-incognito.sh
new file mode 100755
index 0000000..39a71db
--- /dev/null
+++ b/google-chrome/files/google-chrome-incognito.sh
@@ -0,0 +1,26 @@
+#!/bin/sh
+
+set -eu
+
+URL="${2-}"
+
+CHROME="$(which google-chrome 2>/dev/null)"
+if [ -n "$CHROME" ]; then
+    if [ -f "/Applications/Google Chrome.app" ]; then
+        CHROME="/Applications/Google Chrome.app/Contents/MacOS/Google Chrome"
+    else
+        echo "ERR: Failed to find Google Chrome installation"
+        exit 1
+    fi
+fi
+
+CHROMEDIR="$(mktemp -d)"
+# shellcheck disable=SC2064
+trap "rm -rf ${CHROMEDIR}" EXIT
+
+"$CHROME" \
+    --incognito \
+    --no-default-browser-check \
+    --no-first-run \
+    --user-data-dir="$CHROMEDIR" \
+    "$URL"
diff --git a/google-chrome/files/google-chrome-socksproxy.sh b/google-chrome/files/google-chrome-socksproxy.sh
new file mode 100755
index 0000000..1609d75
--- /dev/null
+++ b/google-chrome/files/google-chrome-socksproxy.sh
@@ -0,0 +1,33 @@
+#!/bin/sh
+
+set -eu
+
+if [ $# -lt 1 ]; then
+    echo "Usage: $(basename "$0") <PORT> [URL]"
+    exit 1
+fi
+
+SOCKSPORT="$1"
+URL="${2-}"
+
+CHROME="$(which google-chrome 2>/dev/null)"
+if [ -n "$CHROME" ]; then
+    if [ -f "/Applications/Google Chrome.app" ]; then
+        CHROME="/Applications/Google Chrome.app/Contents/MacOS/Google Chrome"
+    else
+        echo "ERR: Failed to find Google Chrome installation"
+        exit 1
+    fi
+fi
+
+CHROMEDIR="$(mktemp -d)"
+# shellcheck disable=SC2064
+trap "rm -rf ${CHROMEDIR}" EXIT
+
+"$CHROME" \
+    --incognito \
+    --no-default-browser-check \
+    --no-first-run \
+    --user-data-dir="$CHROMEDIR" \
+    --proxy-server="socks5://localhost:${SOCKSPORT}" \
+    "$URL"
diff --git a/google-chrome/tasks/main.yml b/google-chrome/tasks/main.yml
index 542de45..d5f65af 100644
--- a/google-chrome/tasks/main.yml
+++ b/google-chrome/tasks/main.yml
@@ -39,3 +39,14 @@
     mode: 0644
     owner: root
     group: root
+
+- name: install custom chrome startup scripts
+  copy:
+    dest: "/usr/local/bin/{{ item }}"
+    src: "{{ item }}.sh"
+    mode: 0755
+    owner: root
+    group: "{{ ansible_wheel }}"
+  with_items:
+    - google-chrome-incognito
+    - google-chrome-socksproxy